By dogs a babe
Date 20.04.10 20:27 UTC
Edited 20.04.10 20:29 UTC
Give Bakers their due though - they know exactly what they are aiming at. Look at the packaging on their new range of treats, it's no coincidence that they look like bags of sweets.
It's a marketing masterstroke and, as many of us let our kids eat sweets from time to time, I can see it improving Bakers sales revenue.
I wonder who is behind their ad campaign? Bakers is a preferred TV advert by my kids who like the dogs. Thank goodness they aren't the ones who shop for dog food though :)
I wouldn't sign up online - I don't want to get bombarded by spam BUT if I was offered a free bag at the Supermarket I might say yes... ...after all, just one won't hurt!!