Hi... I looked into the ingredients in the past about three foods including the Pets at Home and also asked an expert for some ingredient interpretations.
Any other insight into the ingredients would be welcomed. Thanks.
1. James WellbelovedINGREDIENTS: Rice, turkey meat meal, oats, whole linseed, turkey gravy, turkey fat, sugar beet pulp, alfalfa, natural seaweed, sodium chloride, calcium carbonate, D,L-methionine, lysine hydrochloride, threonine, zinc methionate.
CONTAINS: Min. 26% turkey, min. 26% rice, min.19% oats.
TYPICAL ANALYSIS: Protein 21%, Oil 10%, Fibre 4%, Ash 7.5%.
2. Pets At HomeINGREDIENTS: Fresh chicken ( min 25% ), Poultry Meat Meal, Maize, Rice, Barley, Maize Gluten Meal, Animal Fat, Sugar Beet Pulp, Poultry Digest, Brewers Yeast, Egg Powder, Flaxsed, Potato Peotien, Sodium Cholride, Potassium, Chloride, Methionine, Marigold Extract, Yucca Extract, Rosemary Extract.
With Antioxidant EC Additives ( Vitamin E and Vitamin C ). Total Chicken min 37%
TYPICAL ANALYSIS: Moisture 8%, Protien 26%, Oils and Fats 14.5%, Fibre 3.3%, Ash 6%, Calcium 1.15%, Phosphorous 0.85%, etc...
3. Burns.
Analysis: Protein 18.5%, Oil 7.5%, Fibre 2.2%
contains Brown Rice, Chicken, Oats, Peas, Chicken Oil, Sunflower Oil, Seaweed, Minerals and Vitamins."
Assessment: "Maize is the same as corn, and that second food has it listed not just once, but twice. It also has animal fat and poultry digest, as katmarie pointed out. The only good thing about it, as compared to the first food, is that the first two ingredients are meat.
The first food (
1) is a much better quality food than the second (
2 ) ; my only complaint about it is that rice is the first ingredient. It also only contains one meat ingredient, but it is specific (turkey meat meal as opposed to poultry meat meal).
(
3 ). The third food still has more grain than meat in it, but that's not all bad, because at least it's rice, which is more easily digested. Oats are also good for the skin and coat. If your dog has a weight problem, this food would probably be fine for him. I did just want to point out that it doesn't contain very much actual meat protein.
Here's another tidbit for you all: Whole meat is about 75% moisture. When a meat protein is listed as a whole meat, rather than meal (ie: Chicken as opposed to Chicken Meal), after it is processed, it ends up being approximately 1/4 of the weight it was before processing. This is why I say that meal is better than whole meats. Meal has had all the moisture removed before processing, so it weighs about the same (give or take a minute amount) after processing as it did before, whereas whole meat can lose 3/4 of its weight during processing. This means that even though you may see Chicken listed as the first ingredient, it may actually belong two or three ingredients down, because of its volume after processing. "
Now back to me.

At the moment I feed my two on Pets at Home Chicken because from what I can work out it is closer to the premium foods than to the trash doggie junk foods and the difference in quality in my mind between this food and the high status foods does not reflect a justificatuon for such a huge price difference and my dogs seem good on it. But I will be more than happy to change if there is a good enough reason to. I like my dogs to be healthy, fit, good coat and skin etc... etc.... and am happy to pay for it if what I am paying so much extra for is genuine.