Not offended at all mollaholland, but I'm hardly going to waste time on this thread when the first thing that I suggest to increase your client base, you dismiss without consideration. :rolleyes:
Remember, if you keep doing what you've always done, you'll keep getting what you've always got. And in this case it'll be owners who don't want to groom their dogs and just want them clipped off when
they think that they need it. If you work for owners who want their dogs looking tidy all the year round, they'll spread the word around their friends and you'll get more clients who are that way inclined.
I worked at a grooming school before starting my own parlour where part of the training was how to run a successful business, and I've helped many people do just that. Other groomers have different ideas. There's no right or wrong, just different. It just depends what sort of business each individual decides that they want.
I was also taught that grooming is one of the few areas where the customer isn't always right. Most don't know the right tools to use and only have the brush that ALL petshops sell for all breeds with bristles on one side and knobpins on the other! About as much use as a chocolate teapot!

If owners are educated and given the time to be shown how good their dog is on a grooming bench when they are not full of knots, then most decide that they want what's best for their dog too.
As I have said, when I started my own parlour, I advertised for 3 months in the local paper. For the next 16 years my work was my advertising. My clients would be stopped in the park and asked "Why does your dog look like a Cocker/Westie/Lhasa etc and mine doesn't?" And in came another client until after 3 months I had a waiting list for a regular slot, which never diminished.