ICE stands for In Case of Emergency.  It's an idea to have a contact number under stored on your mobile for the emergency services etc... and is catching on.  In view of what's just happened in London I think it's a great idea!
Lara x

That is a really good idea, I will pass the news on to everyone I know :D

Sorry to tell you this but ICE has already been used in the automobile industry. It stands for                       In Car Entertainment.

Bazza

Bazza, I don't think people would save In Car Entertainment, as a contact in their mobile phone love :D

Yeah im currently icing up my jeep! :D

oh that was a surprise lol... thought there was a chat about smirnoff ICE .. or have i just a one track mind now the kids are off school :D

p.s. good idea thou.. i shall go do it now :-)

lol

I've just done all the families phones with this - such a simple idea, lets hope it works......

Bazza :D  I dare say if I googled ICE I'd come up with a thousand things it stands for. 
You don't have to participate by entering a next of kin contact into your mobile phone if you already have a direct number for Sony stored.

There is also a system for if you are found at home and are unable to communicate with the emergency services, you put a sticker on the back of your front door and a film type canister in the fridge with any medical and next of kin details on it (the fridge apparently survives even in a fire). A great system if you have a medical condition, allergy or live alone.