
I would change his food asap those rolls are rubbish.(IMO)
Water would be freely available at all times.
How you feed him will depend on what you wish to do.
There are several options
1st is a tinned diet,this would be a good puppy food fed several times a day.
2nd is a dried food again itwould be a puppy food I would say you would be better wetting it slightly.
3rd is a natural diet which I personally raise my rotties and bulldogs on.
Email me direct and I will give you a few bulldog forums to join.