
that's what's often referred to as a BYB - Back Yard Breeder, though it's a term usually used in America. Same thing as a puppy farm really - I'm glad you reported them, that and no-one buying the pups are the only ways to really stop these people breeding their dogs, sadly. Occasionally it's just that the people don't have a clue (or it was an accident and ehty can't handle it), but all too often it's people trying to make a few quid with the minimal outlay for the litter.
My rott X came from a BYB, they were not kept well - I should've walked away, but I couldn't leave her there. If I could do it again I'd report them, then if the pups were taken to rescue I'd probably go get them from there!