Hi Guest
You will find lots of threads along the same line as yours if you do a search for "stud"
Basically:
Show him - this way bitches with interested owners will come to you if they feel he is good enough or compete in one of the other disciplines - agility, obedience, working trials.
Do all the relevant health testing for your breed - I don't know what it is but as you have an OES no doubt you already know
Make sure your property is suitable for any pups sired by your dog that you may need to take in at any point during their lives - it is not only the bitch owner who is responsible for the pups produced.