How do I deal with my 17 month Golden Retriever she is quite well behaved but if I have to say no for any reason or raise my voice she thinks its a big game and chases around everywhere.

Sounds like she's doing something 'naughty' to get your attention and then celebrating when it works.  ;) 
Sally

Bet you sound excited when you shout no and she thinks it's time for a game, try calling her to you instead in a calm voice and praise if she comes to you. You will stop her doing what you dislike and at the same time made her obey your request.

Yeah!absolutely right Sally I hadn't thought of it like that.

I've always found that raising my voice causes excitement, lowering the voice has more of an effect when saying no (works on children too :) )