
I must admit I often feel a bit peeved at people assuming advertising in the local papers is wrong or somehow uncaring.
I have advertised in the local paper at times, when I have had any pups not booked. I usually advertise in the monthly canine press, canine sites etc, and my name is with our breed club secs puppy list.
It is up to the breeder to vet the homes no matter where the enquirer found their details.
As a complete novice i put in an advert for my first litter, as I had passed up enquiries for the two pups I had to sell, only to find the interested parties had been time wasters. The enquiriers from my advert were in some cases quite awful.
The next time I advertised I stressed that pups were available only to suitable homes, stressed that they were from hip scored and eye tested parents, of excellent show winning bloodlines and gave the price. With this approach I had a much better calibre of enquiry. I have sold 4 puppies in the catchment area of my local paper, and all have been excelent homes, dogs now between 4 and 7 years.
On the other hand I have had puppies back from people who had made an awful lot of effort to source pups, coming through the breed club, specialist canine press.
I do think that the advertising editors of local papers must be educated as to what is considered reputable breeding, and that they highlight those advertisers that are commercial.