
In order to load the dice so to speak and increase the likelihood of getting a litter displaying the good points of both parents. If they are somewhat related then the chance of the genes combining in a similar fashion are greater than if they are totaly unrelated.
That is why when you mate two different breeds the resulting pups can look like MUm, Dad or any range between. If you mate say a Cocker and A springer though they will still look like Spaniels, some even looking sufficiently like their parent to look purebred.
This is probably what happened in a case recently on this board, where someone had a Schnauzer bitch, who when mated to a male of the breed produced pups of impossible colour for the breed. Turns out the Dam was probably in fact sired by a Wire Fox Terrier, and looked like a purebred, as both breeds have wqire coats, are of similar size, ear carriage etc.