
Usually the way forward IF you have an outstanding example of the breed, would be for him to be seen being successful (Championship?) in the show ring. And even then, if his sire is still alive, people would tend to take their bitches to him, not always to a son.
And then we are into testing (a whole other ballgame), and then to the realistic point that unless you have a popular winning dog there, once used he'd be looking for the 'next bitch' to mate, who, again unless he's an outstanding dog, won't be there I'm afraid.
You'd do far better to leave letting him be used at public stud , to equally outstanding bitches (are you knowledgeable enough to know which bitch is that and whether their bloodlines should 'nick'?) to the experts and just love him for the great dog you obviously feel he is!!
We tended to use our males within our own bitches long before offering them at very limited public stud - to top quality bitches. Fact is we turned away more enquiries than we accepted as we only wanted our stud dogs involved in producing good quality puppies.