KC Press Release:

One the three inadvertently buy from puppy farms on impulse.

New research shows consequences of impulsive UK puppy buying habits as charity urges public to #PAWs4thought this Puppy Awareness Week
•Nearly a third of UK puppy buyers admit they could have bought from a puppy farm after not doing enough research, inadvertently fuelling this cruel trade.
•Our hasty decisions have consequences: 20 per cent of puppies bought on an impulse get sick or die before their first birthday, and two in five puppy buyers who bought impulsively spent more than they anticipated looking after their puppy’s health.
•Many don’t recognise the warning signs of a bad breeder and pay the price - nearly half of all pups bought online without being seen first, via outlets often used by puppy farmers, end up with serious and potentially life-threatening health problems.
•Two in five choose a puppy simply because of how it looks, without taking time to understand its health, temperament or exercise needs, causing many to regret their seemingly ‘cute’ decision.
•The Kennel Club marks Puppy Awareness Week by asking puppy buyers to #PAWsforthought and do their homework to help prevent needless suffering.

Shocking new research shows one in UK four puppy buyers take less than two hours to decide on their pup, with thousands then being duped by rogue breeders and online scams.

Full press release HERE

It hurt my brain to try to decipher that. Presumably you mean one in three.

I've not gone to the full report, but unfortunately there's nothing there, that I can see, that WE don't know already.   Impulse buying.... wake up one morning and thing I must go buy a puppy.   ANY puppy from ANYWHERE.  I don't know how to counter what's going on other than to keep spreading the message.  Those who need to see a report like this, probably won't, or won't act on it.   I've always said that if the demand stopped, so 'should' the supply.  And this applies especially, for me, to mix-breeding/BYBs.

Even the more responsible get sucked into buying the first they see.  My nephew was no different when, having phoned me re which of two breeds they'd identified as being possibilities, I said I'd get back with names.  When I did, on his mobile, they were already with a breeder of Choc. Labs (at a time when these were a go-to yuppie breed) and had bought.   Very sadly by the time he was 9 months, he'd had both hips and one elbow operated on (I think his vet was after money and the dog was insured because for me he was maybe too young).   The dog didn't live long either.

>Presumably you mean one in three.

KC clearly didn't check that press release before they published it!