
Hehehe - this isn't by chance, a Basset is it? Having lived for well over 40 years with all the 'she can't possibly mean me' attitude that goes on with this breed, I can't help but

Basically you have to AVOID. I have to say with our first, out in a local park, if he started all this tossing his head in the air, can't mean me, stuff, I'd go hide behind a tree (keeping a close eye on the situation!). Eventually when what was more interesting to him than listening to me, wore off, panic! Where's mum!! HE CAME. Fast. And the secret then is actually not to punish, much as it feels like it, but to praise. And carry treats. Positive training, with many dogs like this, usually works.
I have also done this running in the opposite direction thing, but whether or not you try this would depend on where you are..... it has to be a safe place. One example of this was when, during an after work gathering, I offered to go let a co-worker's GSD youngster out of her car for a stretch. All was fine except then he took off. I ran after him before I realised he was going to be able to keep going, getting faster at that, for way longer than I could.

So in desperation, I ran into a shop front calling his name - he followed! It was a do or die situation but thank goodness, it worked.
Quite often by the time the hormones start to rage, a young male will go through tantrums and it's at this time that you have to reinforce the earlier training, perhaps going right back to step one. Don't lose your cool - you'll achieve far more with 'calm assertive' (the ONLY thing I did pick up from Milan!). He's pushing the boundaries - PUSH BACK. Hard.
Just to add, I have always adopted a consequences for actions policy and that means unwanted consequences for unwanted actions. Not physically, or verbally (when you have others, they get very upset if mum raises her voice), but a withdrawing of 'privileges'. So you don't come back when off the lead? Then you don't go off-lead. If you make a noise outside when told to stop - you get brought straight back indoors, and so on.