Looking ahead to visit a friend in October in Memphis. Never having booked anything like this before, any advice welcome. It is flights only. Is it just a case og googling to find best price or go direct to airlines. When I looked the travel time various tremendously depending on stops/changes
Thanks in advance if anyone can advise.

When we went to Memphis (flew to Chicago then Nashville and drove down a few days later) the cheapest price was actually through the travel agent. They also did all the searching for us and booked it all. You may have to fly via either Atlanta or Chicago and get a connecting flight as those are the two big hub airports for the region of the US.