> I would explain to other future enquiries that you have X number on list and would be happy to add their name but there may not be enough in the next litter.
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I do this, but also managing ones list every step of the way can be helpful
I contact everyone when the bitch comes in season and ask them to confirm they wish to stay on the waiting list (some will have dropped out). Then once bitch mated, contact them to confirm again, then a month or so later when pregnancy confirmed, and lastly when pups born.
In this way you are very unlikely to loose a large number of potential homes by the time pups are born.
when pups are born and are viable you can contact each person in your preferred order offering a puppy and asking for confirmation as you have others on your list to contact.
So far after this stage most people do not back out, but I do ask for a small but meaningful deposit of £50, and then with any I have to disappoint I put them in touch with other breeders who may have a spare space on their current litter or are in the planning stages of the next.
We are a numerically small breed with low registration figures so it can be a feast or famine, re puppy and home availability. Also we are a one colour breed so for those looking for purely companion the only real choice is the sex and finding a reputable breeder. the potential owners will have met the dogs and breeder or several breeders beforehand.
I have found it very useful to invite people not only to meet my own dogs but invite them to attend a show to see more of them. this has the advantage that often contact with the other breeders is already made.