anyone seen the new oxi white advert with the westie...at the end of the add she has the dog in the bath with a little bottle of dog shampoo but wouldnt be surprised if some idiots tried it on thier white dogs.... I had to rewind it to spot the shampoo .. either way I am going to complain..

I have just rang the advertising standard authority and he knew right away which advert I was talking about he said they had looked at it and they are not breaking the code as they have a small bottle of shampoo next the the bath... that the dog in the advert was taken care of very well ..I said I am not complaining about the dog but the fact that some people may think that they could bath thier dogs in this product. He said he had had a lot of complaints but 'really not that many' I wonder how many is 'not many' . If we all complained I am sure they would look at it again... I am so annoyed ...I dont have this breed but do know they suffer terribly with skin problems ...wonder how many more are going to add to that list.

I have also seen this advert and did not see the shampoo bottle, so if i haven't seen it why should others.

I was shocked by it and will also complain.

Haven't seen the ad but after reading your post, I had a look at the Ingredients when I was in Tesco's. Pretty nasty stuff in it, says to keep out of reach of children (doesn't mention pets) - Did make me wonder, would they have done the same advert using a very dirty child in the bath? Probably not!

> He said he had had a lot of complaints but 'really not that many'

Is it just me.............. that doesn't seem to make any sense.........either 'a lot' or 'not that many'  you can't have both
Chris
ps I never noticed the shampoo either

no tatty_ead didnt make sense to me either..just a way to try and shut me up.
Just wondering who else to contact.. I am at a loss.

I also said to him would it be acceptable if a child was being bathed at the end of the advert would it be looked at differently  ...he said no... I tried to keep calm as once I loose it ... I get angry and then you've lost... I think the only way is complaints in numbers so they get tired or it.

Oh I know I will put it up on twitter!!!!!! and re-tweet it then it will be repeated again and again.... see you laters..

anyone know who are animal lovers in the tv world?????

>anyone know who are animal lovers in the tv world?????

off the top of my tired head - Martin Clunes, Joanna Lumley, Ricky Gervais... loads more I'm sure.

Oh for heaven's sake it is an advert!  Did you complain about the ad with the baby in the runaway shopping trolley going down the steps?

Did you complain about the baby in the baby walker moving in and out of the traffic on the motorway?

Can you not credit people with a little bit of common sense?!

Brian Blessed , Julian Clary , Paul O'Grady , brain freeze kicked in already!

I know where starryeyes is coming from , there will DEFINITELY  be stupid people out there that will try it on their dogs. It's completely different to a baby in a shopping trolley , we are talking about a product potentially being misused!!

oh well... tohme... wish I had such faith in people as you do.... go and polish you halo...

> Can you not credit people with a little bit of common sense?!

Perhaps it's just me, but don't meet many people with common sense?!

I see, so a shopping trolley going down the steps with a baby in it, is not life threatening?

A baby in a walker on a motorway is less likely to be copied than washing the dog with a product?

Oh, dear oh dear......................

I suppose you complained about the Harvey advert too, all those potentially dangerous things he was doing:

mowing the lawn
ironing
polishing shoes
cooking

etc etc

my.. my.. you do watch a lot of TV ...

This is the difference between myself and some posters on this website...if dont agree with comments made I just click off or read a different page unless of course the comments were aimed at me ..some.. no names mentioned like to try and turn the posts into an argument..sadly happens to frequently for my liking...

if you dont like my post then jog on....

I have seen the advert and thought exactly the same.....could just imagine someone using this on their dog:(
I t amazes me how silly people are.....remember the advert for a certain smoothie drink and a rabbit......lost count how many times we got asked for that special drink for rabbits at my work!!!

Yep I do watch  lot of tv and to date I have not been persuaded that washing a dog with a laundry product would be a good idea ;) but I can see how, for those with a more suggestible nature, irrational fears would lead them to suppose that their view was common.

And far from disliking your post, I LOVE it, I have not laughed so much for ages! ROFLMAO

I t amazes me how silly people are
Agreed ;)

Think Tohme that you are expecting people to have your level of common sense - they don't.

>Yep I do watch  lot of tv and to date I have not been persuaded that washing a dog with a laundry product would be a good idea <img alt=";-)" src="/images/default/sml_wnk.png" class="sml" /> but I can see how, for those with a more suggestible nature, irrational fears would lead them to suppose that their view was common.

I don't think anyone would be stupid enough to do that but then again on the occassions I have watched Jeremy Kyle some of them just might lol.

I don't have any faith in the stats about complaints about adverts or any polls these days as they end up so corrupted by viral campaigns.  The OP felt aggrieved by the ad and fair enough but posting it on this site and twitter is likely to generate a number of other people complaining and these are people who are unlikely to have had a view on it or been bothered to do anything about it.  If the internet didn't exist the only people who would complain about adverts are the same people who would write into the points of view programme that used to be on and start their letters with 'why oh why' or 'please please please....'

> anyone seen the new oxi white advert with the westie

Yep, disgusting!!

They are banging on how great oxi white is at getting stains out of whites, then showing a WHITE dog in a tub,- looks too much like they are saying it works on dogs too.

My boys were quite shocked - they didn't know it could be used on dogs! (told them they were right in the first place and to ignore the stupid advert).

Ok this will be slightly off topic but I do see how people can lack common sense when it comes to dogs...generally all of us on here have owned dogs and understand them and know what we are doing with them.  I come across many people on a weekly basis (through training) that do not understand the basics of dog care ....i.e. most recent one is of a person walking a 16 week old pup off lead - not in a park but on the pavement next to roads...now in my head common sense says don't be so silly and stick a lead on it..plus the fact on many roads this is actually illegal but this person saw no wrong.  How many people watch soaps and think they are real and shout at the actors in the street...so that makes me think people may watch an advert and believe they can do as they see.

Hope that makes sense lol!

LOL It is true that common sense is not that common :)

Starryeyes, you are right to complain IMO--lord knows people need no encouragement whatsoever to achieve new depths of stupidity. I got rid of the TV which solved my irritation with the advertising world and programmers.

I did not see the shampoo bottle and immediately  thought oh no someone will use this product to wash their dog,especially if it has tear or saliva stains.why else would they show the dog in the bath at the end of the advert.It is yet another advert showing my breed,which is already so popular that it encourages the puppy farmers to produce them.Never a week goes by that I get emails and phone calls from people trying to secure a puppy from a reputable breeder,we get offers of deposits for unborn puppies even.I cannot understand the influence of tv adverts on some people.Years ago I had OES,and they became known as Dulux dogs,and now I meet so many westies called Jack or Holly,A friend recently mentioned an expected litter on a website,and that resulted in over 100 emails!Such popularity and demand can result in a lot of indiscriminate breeding,with the risk of defects,in a breed that does not have a lot of heredity problems at the moment.In 50years I have not had any skin troubles even,I guess I was lucky with my original dogs.I want the end of this advert cut off completely, in the interest of this breed ,and all other dogs whose owners are daft enough to misuse the product.Hope your campaign gets results.

Rhona maybe you could get your breeder friends/owners..to also complain ..the more we get the chances are  it would be more in our favour.

paul o grady?he s a dog lover.

Sadly some peoppe have no sense what about the women who dried her dog in the microwave ? Can't say I have seen warning signs of that rype on a microwave but obviously some people need them !   Haven't seen the advert but from description seems unwise

Sorry, I had to reply to this one as someone who spends all my working days in contact with the Advertising Standards Authority (ASA) daily, sometimes I'm lucky enough for it to be weekly - but not that lucky.  Thankfully, and I mean thankfully - the ASA work on a basis of something called "common sense".  Had the woman been shown pouring oxi-white on the Westie then there would have been strong grounds for investigation into this advert.  At this point I would like to point out that I haven't sat long enough in front of the box to have seen this advert personally so I'm simply going on the description already given on this thread.

It seems to me the woman was simply bathing the dog?  There was a bottle of shampoo next to the dog and not a pot/bottle of oxi-white.  This is not breaking any codes in the Advertising world.  Sorry, but it isn't.  You can jump up and down as much as you like but this is how it is.  There was no false advertisement.  There were no offensive scenes (of which could cause someone to be disturbed - such as the dog being washed by Oxi-white).  And there was no nudity or sexual innuendo??  I presume the woman wasn't naked?  And if she was (which I would be surprised at) then the advert should have been shown post water-shed.  If it was not, this would be another cause of complaint.

You would have really good grounds for complaint if you had used oxi-white and found the results were not as promised in the advert.  This is something really important called "false advertisement".

Your complaint would not have been looked at because it simply hasn't breached any codes.  I personally believe the codes they would have looked at, if they were to have wasted their time to investigate, would have been: CAP (Broadcast) TV Advertising Standards Code rules 5.1.1. (Misleading advertising), 5.2.1. (Evidence) and 5.2.2. (Implications).

Sorry, but they would not have been found in breach for any of these.

I think the best complaint I have ever read (of many!!) was when a viewer wrote in to complain about the Munch-bunch adverts.  He complained that the glass of milk they showed on the advert, next to a yoghurt pot was misleading because you couldn't tell how big the glass of milk was so the amount of calcium shown was considerably more than the 100ml quoted in the advert.  The ASA reply was fantastic.  They simply said: " the image of the glass of milk was shown alongside a superimposed image of a pot of the yoghurt, and in front of a cartoon cow, it was not possible to establish the proportions of any of the images shown".  They then continued to bluntly point out: "We considered that on-screen text shown prior to and during the image of the glass of milk stated clearly that one pot of the yoghurt contained as much calcium as a 100 ml of milk."

So, they were blunt.  They were obvious.  And they don't suffer fools gladly.  In conclusion to this, I hope I have explained the ASA's role a little better and the sort of c**p they have to investigate.  A dog being shown bathed at the end of an oxi-white advert really is not worth investigating.  Particularly if a bottle of dog shampoo was on screen.  If people are not sharp enough to notice it, then that really isn't their problem.  If they made the bottle any bigger then the company may have been at risk of advertising dog shampoo more than oxi-white!

If you would like to ask me any more questions about Advertising conducts and codes then I am more than happy to help you out.  I work for a company in a marketing compliance area that has been on the bitter end of the ASA but thankfully managed to escape a fine.  If there was a job going with them then I would honestly jump at the chance.  They are one of the few remaining companies in existence regulating products that use something really fantastic that you just don't see anymore.  It's called "common sense".

I am not alone............................. hurrah! 

I am currently wondering why there is no petition to about the Dulux dog getting on a bus on his own, or being allowed in a room whilst people are painting................ sigh!

I am not a voice in the wilderness............................ :) :)

Most adverts are tongue in cheek and the majority of us have common sense.  I'm sorry but I feel that there are more important things in life to get upset about.

I think 'dumbing down' (horrible term) has gone too far.  I know there are those that are highly suggestible/gullible/ill informed/foolish, but we can't keep lowering the bar just in case a few people might misunderstand the message.

My only criticism about TV adverts in general is placement - you do sometimes see adverts in childrens programmes that are aimed at their mothers.  However, even then we have to recognise that these companies are trying to shift products and kids in supermarkets will often choose items they recognise from the TV or simply point them out to parents.  My son used to sing or hum tunes he'd picked up from the TV or radio and when we lived in Cheshire, and he heard it daily on the radio, he'd sing the Wilmer Windows song whilst he fell asleep!!  I suspect that had we needed new windows, I might have given them a call.... :)

Have you ever let those fingers do the talking and regretted..pressing send.. this is one of those times... such apathy... very dissapointing.

But Starryeyes you should complain about what offends you, we all should.  However, if you choose to post on a forum you have to expect that some of us simply don't share your point of view.  Surely you didn't really expect us to, did you? :)

I think you're wrong to class our responses as apathy - I, for instance, just politely disagree with you and others have given some quite impassioned replies!

You've obviously got a few supporters though, some who might not otherwise have noticed the ad, and if only few other people join you in your complaint you should count it as a win

Not apathy more incredulity that the world should be organised for the stupid, laze and those with no common sense, do agree they do exist but should we have to organise our world to fit in with them?

There are some very irritating and stupid adverts from time to time I personally hate to see rude children accepted as the norm (even if they are) and at the moment I can't imagine being invited to "rub it where I feel sensitivity", I would slap his face.

Never seen the advert (but then i don't watch much TV).
Very tongue in cheek -  I do wonder if Oxi White leaves a residue in the dogs coat after it's been bathed!!!

> Not apathy more incredulity that the world should be organised for the stupid, laze and those with no common sense, do agree they do exist but should we have to organise our world to fit in with them?

precisely. It is people complaining over every trivial little thing and demanding that someone should do something that has led us to the ridiculously over cautious  health and safety  rules we have today.

What always amazes me is it often the same people who want someone (or the Government) to do something about it as those who complain we have a nanny state, you just can't have it both ways.

Having had a nosey on google it seems that hair bleach and cornflower is the thing to keep your Westie Oxi White.

> precisely. It is people complaining over every trivial little thing and demanding that someone should do something that has led us to the ridiculously over cautious&nbsp; health and safety&nbsp; rules we have today.

Not trivial, but a parenting/supervising issue.

On local TV last night there was a little girl (looked about 3) who was badly scalded due to the bath water being too hot, and wanting to campaign to have thermostatic controls on the taps.

Surely it's up to the parent to run a bath safely and check the temperature, not leave the hot tap running and a child able to access it, after all the child could just as easily have fallen in and drowned in a cold bath.

Must admit ti is one reason I prefer a mixer tap, as even if adjusted a little hot is not likely to be so hot as to burn, unless of course the child adjusts ti to hot only.

Or, you can adjust the boiler so it does not deliver water hot enough to scold.

> Must admit ti is one reason I prefer a mixer tap, as even if adjusted a little hot is not likely to be so hot as to burn, unless of course the child adjusts ti to hot only.

I adjusted the temperature of my hot water on the cylinder so it wasn't hot enough to scald. Just used less cold when running a bath. Much safer when you have small children

I do the same I only have my boiler hot water heatng setting hot enough for a hottish flow such as for washing up.

On local TV last night there was a little girl (looked about 3) who was badly scalded due to the bath water being too hot, and wanting to campaign to have thermostatic controls on the taps.

As far as I know such an item is available so if you want it instead of campaigning go and get them fitted, simples.

Precisely! ;)

Dare I say that my post has opened some eyes to the real world? My work here is done :)

Not me I have always thought the quickest way to get help is to help yourself.