
The FCI in it's breeding strategies policy document
http://www.fci.be/uploaded_files/29-2010-annex-en.pdf advises:
"As a general recommendation no dog should have more offspring than equivalent to 5% of the number of puppies registered in the breed population during a five-year period."
This is quite a useful guide when thinking of how your particular plans may affect the breed as a whole.
In my breed this would mean that no dog should sire more than 23 puppies in his life.
With an average of 6 in a litter that is 4 litters, so a stud owner would really need to think carefully and be very fussy as to which bitches were allowed to come to him.
I owned in partnership an imported dog who sired 8 litters , doesn't sound a lot, but now a high proportion of the available gene pool have him as sire, grand sire or great grand sire.
It's a little over simplistic as the effect of an individual does depend a lot on how many of their offspring go on to be bred from themselves