she has 1 and half yr old dog (small breed) and wants to stud him how should she go about this and what should she charge for this its her first dog so is all new to her we would welcome your comments and suggestions many thanks xx

Was he bred from quality stock or was he bred from a pet bitch? 
Does she know how to tell if a bitch is ready to be mated? 
Does she know how to 'handle' a stud dog? 
Does she know what to do if the bitch is too big or too small? 
Would she know if a bitch has a stricture? 
Does she know all the dogs behind her dog so that she has an idea what he might produce?
What health tests are required for the breed?

Has he won well at shows to prove that he is good representative of the breed? 
If he has, then owners of quality bitches will ask about using him. :)

As West Coast says you normally wait to be asked by owners of quality bitches, and they are likely to ask if he has done well at shows and his lines are compatible with theirs.

Any other kind of stud requests from would be so called breeders just fueling the pool of poorly/purely commercially motivated bred puppies with no thought of health temperament or standard, and worst of all no commitment to the puppies or breeds future.

I forgot, there is also a sticky here that your friend might find useful :)

http://www.champdogsforum.co.uk/board/topic/55104.html

Your friend's breed also seem very prone to hernia's does he have one?

yeah she know's all about things like that she dont know what the cost is to stud him out how much should it be he is fine health and a very gawjus dog xx

His stud fee would be representative of how important he is to the gene pool. If he's a very good example of the breed and has proved his value at shows then his fee will be a lot higher than if he's never been independently assessed by several breed experts as being a worthy stud dog. If he was bought as a pet and has never been anything but a pet then his fee would be negligible - in fact she might even have to pay bitch owners to use him!

If he was bought as a pet (which is likely as he was sold to a first time owner) chances are his registration is endorsed so that he cannot be bred from -that's what all responsible breeders do.

> yeah she know's all about things like that she dont know what the cost is to stud him out how much should it be he is fine health and a very gawjus dog xx

Tell her to do her own research.  With the best will in the world she'll probably do what she wants anyway no matter how much you or others try to explain what's important.

It's nothing to do with price or advertising and all about improving the breed.  The very best dogs have no need of adverts - they are known within the breed through showing, or they are dogs that are known to experienced breeders if they carry important lines.  Gorgeous (gawjus) isn't going to be good enough.

The notion of 'studding out' is not the correct term and is also indicative of someone wishing to generate income or profit.  I'd steer well clear of giving advice and if he is a pet in good health - why risk that on inferior bitches or 'breed for profit owners'.

This was an interesting thread recently that covered the question of why breed at all.