We recommend these at work along with walkeze harness's, i like them because they dont ride up & rub the eyes.
The thing i like about them most is that they are self righting, ie. if the dogs pulls it gets tighter so when the lead slackens so does the fitting around the face so i suppose you could say that it rewards the dog for having a slack lead ( i would reward this anyway too with a toy or treats )
Obviously it goes without saying that you should never yank or pull on these as that could really hurt & jar the neck.
I would personally get any dog aclimatised to wearing one by gradually introducing it & making it very rewarding. Put in on for a few seconds & treat , take it off ect & build it up, play with the dog while its on & then hopefully your dog will look forward to you putting it on, rather than claw & scratch at its face to get it off.
HTH i know i' not too good at explaining things