
Get him out where the breeders will see him, this means show him so that they can apprecialte and ecaluate his potential worth. Even Champions may not get any stud work if they are not the lines or don't ahve the virtues that the bitches owner wants.
Or have his breeder look at him as s/he may know someone interested in a male from their line. Though this may not get him any work. To use a dog maybe only once in his life and the changes it might bring to his outlook on life may not be in his or your best interests.
There is of course your responsibility for the pusp produced over which you will ahve no say how they are reared and homed.
He will of course need to be Hip scored (I just paid £170) to check that his hips are scoring low enough to be bred from.
The first post on the breeding forum will give you more food for thought.