
The purpose of breeding should be to improve upon the parents. the particular post refered to the poster said that the parents were not show dogs. Now even if the breeder did not show, if they were breeding to maintain and improve the breed then I would expect the sire at least to be one with some record of show success, as the breed isn't a working one.
How are you assessing the quality of the breeding stock if you are not comparing them to other breeders stock. How are you finding suitable studs for your bitches to complement them, to minimise their faults and acentuate their good points.
All pedigree breeding should be with the breed standard in mind, and unless you are a very rare person with many years expereince how can you be sure that your own opinions on your own stock are unbiased and correct?
I happen to beleive that pedigree puppies should be bred to supply other breed lovers with the most typical examples of the breed in question, and this is no easy task and certainly cannot be achieved in isolation.
The showring is primarily a window for showing off and selecting future breeding stock.
I would also expect a breeder to be able to spell their breeds name. Though I am guilty of awful typos :D