This is my message from another post...hope it helps
>The dog must know two things in the heel, >1< which side to stand when you give the heel, and >2< that until you give the release command, he must stay by your side, keeping his head next to your thigh.
If I was you, I would first teach it that the "HEEL" is by the side of you (whichever side you want to walk him) and quickly reward him with a tiny treat - tiny treat because as soon as he recieves the treat, he will want to run off again. As he tries to run off, give him a hard and fast "CHECK" (get a half check or check chain), he will look up and think"what the bloody hell was that for", as soon as he looks at you, give him a smile, say "GOODBOY HEEL" (every time he tries moving away, give him a "check", but you stay very still and extremely calm) When he is standing next to you, start making anti-clockwise circles if he is on the left. As soon as he goes infront of your thigh, which he will, cos he doesn't quite know whats going on, give him another check, to bring him back close to you thigh. Make the cirlces very small. The dog will probably standing pretty much still and you walking around him like an idiot, but make sure that his head is close to your thigh.
If at this stage, he is calm and staying by your side, then he has learnt that when he hears the heel command, he must stand by your thigh.
For stage >2< make the circles bigger until eventually he his walking next to your thigh as you walk in a straight line, and even making clockwise turns.
If at any stage you think you are loosing hold of the situation, give the release command and play with him for a minute or two. Make sure that when you play with him, he can tell you are in a playful mood, and when you give him the heel command, you must be serious giving the impression "its back to business".
You must praise like you've never praised before if he is doing it right. Praise is the most important thing. Call him a "GOOD PUPPY WUPPY" and all that sort of crap which women are really good at!!!!. Dogs learn the most when they are having fun, so make sure his tail is always wagging!!!
If I haven't make any sense, or I need to make anything clearer, please let me know.
Goodluck
Josh<
The thing with this method, is that it makes use of a check chain. The thing with using reward based techniques, such as treats and toys, is that the dog stays happy only because of the toy/treat. When you use any sort of negative re-inforcement,like the use of a check chain, the dog doesn't like it, and if you don't know how to bring your dogs happiness/interest levels up again, the continued "check" will eventually break your dog down, and eventually he will refuse to do what you want. The art to using any sort of negative re-inforcement is being able to give a quick, CONTROLLED correction whilst knowing how to keep your dog intrested and happy with the control of your body language, voice tone, and eyes and NOT "Good Boy, here's your treat"!!!