> I am seeing more adverts asking people to book and/or reserve a puppy when the litter is a few days old, or even before they are born.
Reservations for a just born litter has often happened before all this lock-down prices stuff. I knew of a couple out in Canada who had a litter and when I was there, shortly after they'd been born (visiting for another reason) the husband was on the phone calling in deposits etc! Even if I'd taken reservation deposits, which I didn't, I'd have wanted the litter to be established before doing that. I too have seen adverts asking for reservation deposits when the bitch has only just been mated!! Talk about tempting fate although how anybody can put a price on a litter before being whelped even, I don't know. I remember we had somebody in my main breed who did that (before anybody did that) and boy was she dumped on by others in the breed - but that was then, not now

ps Just seen on Pets 4 ---- 'American XL Bullies, 3 males at £5K, £6K and £7K' depending on colour. Non KC registered of course.