
I thought too cheap to, but as I didn't know really how much a well bred Westie would cost I couldn't answer your question. However, I did get the impression from the people interviewed on the program, that they were looking for a bargain, shopping around for a cheaper dog that appeared (on paper) to look like a well bred dog at a bargain price. Much like you might shop around for the cheapest washing machine or something.
I suspect this is the next thing that needs to be got across to the GP buying a puppy. More are becoming clued in to avoiding puppy farmers and poorly bred dogs and looking for at least some health testing, but are still under the impression that a well bred dog can be found cheaply or bargained for. Perhaps they looked at the KC website or even Champdogs, see the price and think that's too much and check on the internet for a cheaper version thinking they are getting a bargain. Which was a big no as far as the people that bought the Lab on the program.
Now the price of a well bred pup will probably be driven by demand to certain extent, but the prospective dog buyers need to be aware of not just how much the various and in some cases ongoing health tests costs, but what goes in to producing well bred puppies, not only in time but in costs. That it really isn't just plonking two unrelated dogs together and flogging off the pups at a vast profit.
I've bought well bred dogs from pups for the last forty years, four of the same breed, and have seen prices gradually rise over that time, not surprising at all, there is a thing called inflation and everything has risen in price (although technology does appear to go down in price if you are not worried in having a slightly dated product). What I will say is that the percentage price of a dog compared to say my salary is lower now then it was when I bought my first pup.