
Hallo, Yes you ae quite right in that Arden Grange is making a few changes. This is primarily in respect of the new EU labelling legislation, and this means that we (and all other pet food companies who manufacture in the EU) will need to display the information on the packaging in accordance with the new law. Our marketing team decided this was the ideal time to review the recipes and also update the design of the packaging.
First of all, yes we will be producing our retail packs in a new 12kg size. Although there is no "legal standardised size" for bags ~ delivery/export charges, retail space (many other companies now produce 12 or 14kg packs rather than 15kg) and health & safety aspects re lifting heavy parcels were all factors that were taken into account when making this decision. You'll be pleased to know that we will still be producing the 15kg Breeder Bags.
With regard to the inclusion of fresh meat, this will only affect the Mini Lamb and regular Adult Lamb & Rice to any degree. The reason for its inclusion is because the ash in lamb meal has risen to overly high levels, and rather than reduce the total lamb, it was decided than the meal would be reduced and some fresh added to counteract this. The protein content is the same as always ~ 25% achieved by the higher overall total lamb content (up to 40.5% from 30%).
A small amount of fresh chicken has been added to the Performance recipe as this was the only one of our dry products for dogs which didn't include it, and the Weaning Puppy recipe has been altered a little to improve the Ca:P ratio. Other than these diets, the rest remain exactly the same ~ it's just the packaging that has changed.
Some of the vitamin and trace elements are a little different but the recipes have not changed (apart from the Lamb, Performance and Weaning Puppy), the figures have been amended to portray a more accurate representation of what our onging analysis shows (this is something that is inevitable due to soil conditions, variations to livestock feed etc).
You should start to see the new packaging filtering in over the coming months. Stockists and wholesalers are currently being informed.
I hope this helps. If anyone has any particular questions, please can you address them to me at ness@ardengrange.com. I'm on holiday for a few days until Wednesday next week, but in my absence you can always contact our head office (enquiries@ardengrange.com) if you have any urgent enquiries.
Have a good week, Ness at Arden Grange
PS: I hope the moderators are ok with my response. This is not intended as an advertisement, it's simply to answer some questions and hopefully put minds at rest.