no clearly it would be a pet dog that fulfilled all other aspects,breed standard & had all health tests, a very good example of the breed.
eg-just a nice couple wanting a litter out of their bitch, or a nice couple who has been asked by someone else in your breed to use their dog

I have a numerically pretty large breed Michelle.  I wouldn't lift the endorsement for a family just wanting a litter as I have experience of such a case (a really nice family but with no experience) and the bitch that I had spent months planning, whelping, rearing and watching on my hands and kness for 8 weeks, died just after her 2nd birthday due to the owners ignorance.
I also wouldn't lift the endorsement if someone wanted to use a pet dog at stud.  In the parlour I saw many pet dogs who had been used once become a real pain for theit owners - marking indoors, non existent recall when it had been good before etc.  It works OK in some cases but I don't think that I'd be doing the owners a favour by encouraging them to take the risk.
I believe that it is the whole pedigree of ancestors that dictates whether a dog or bitch will produce quality offspring, not just the quality of the particular dog, and there are enough quality dogs in experienced hands in my breed, although it may well involve travelling to the other end of the country to find a dog of similar breeding. 
I would, of course, always encourage new interest in my breed, but to me breeding is something to be considered after substancial learning, and not before.

fair enough,i guess you make that clear when explaining about the endorsements.:)

Yep!

In breeds with a very wide gene pool and more than enough litters being bred I would discourage anyone from breeding that wasn't involved deeply with their bred in showing or working.

In my numerically small breed yes, as long as the bitch owner realises their responsibilities, adheres to the requirements of our breed clubs code of ethics, and has Hip scored and eye tested their bitch with good results, and the  bitch is a good representative of the breed.

In such a case the breeder of the bitch will be fully involved with advising an appropriate sire, and helping the fledgling breeder, and in practice taking on most of the responsibilities re advice and support for the new puppy owners, as the breeders experience may be insufficient.

In fact one of my waiting list has just purchased a pup from such a breeder, and I as the breeder of the stud used, and also the the breeder of the bitch are available for support.

The bloodlines of the litter are excellent, and if the bitch had been shown she would not  have disgraced herself.  In fact some of the pups are going to Holland to enlarge their gene pool as the breeder has relatives involved in the breed there.

In practice this would not happen with a male as no-one would want to use it unless they had seen it in the ring, unless the breeder themselves wanted to use it on a bitch they or more likely a friend had. 

In fact it is a shame that males in Pet homes who may be very good don't get used, but you can't use what you don't know is there, so unless the new dog owner comes to club events no-one will know a male that mght suit there bitch is around, and we continue to have to use the few available males.  The situation isn't helped when Pet owners are encouraged to whip the balls of every pup by the time it is 6-9 months old in many cases.

Many in the breed have invested in importing dogs to enhance the gene pool, and this is truly an investment in the breeds future as after the costs involved with importation, and campaigning a dog, your are never going to get a return financially in stud fees, as males won't get enough stud use, and shouldn't as their genes will just saturate the gene pool if used more than a couple of times a year, over say a five year period.

I have considered sending my bitches abroad for mating, but the cost is prohibitive when any resulting pups are likely to be wasted (as far as the breed is concerned) in Pet homes.

Interestingly enough in Australia where there are very few of my breed bred and few breeders Pet dogs are used all the time.  breeders are often restricted in the number of dogs theya re allowed to keep.  the lady I exported to is only allowed to keep four adults, so people need to get very vreative to ahve a viable breeding program.

Owners of Pet males wity useful lines are encouraged to keep them entire, have them hip scored and eye tested.  Some of the problems inherent in using Pet owned untried males is overcome by the use of fresh Artificial Insemination.  Also removes soem of the reservations the males owners may have about having a stud dog.

I disagree that dogs breeders sell to pet homes probably have faults hence the reason to be in a pet home, i expect some might have but in well bred litters im sure some beautiful pups are pet homed as breeders cant keep them all.

ofcourse some go to homes. I have ones in my litters that are of show quality that go to home as a pet but if someone wanted to show one of my pups i would give them priority and bump them up the list (if they had previous show experience). If i have a show quality who is very able to win championships ofcourse i want it to but if there are no people wanting to show they will go to homes as pets and either way is a nice life style for a dog. i only have one in my home that i would show and then breed i never have more than that